When Love At First Sight Just Isn’t Enough

February 16th, 2009

This past Saturday, Valentines Day, I strolled into my local Walgreens in search of a card and a box of chocolates for my lovely wife of 10 years (yes, 10 years!). I saw all the normal brands on the shelf and was ready to shell out a few bucks on Whitman’s or one of those other generic red heart brands, when it happened! There on the shelf was one of the most amazing packaging designs I have seen for a box of chocolates – the brand was called “botticelli.” Read the rest of this entry »

We’ve Hatched Our Blog!

January 13th, 2009

Welcome to the new blog!

I hope you’ll find it informative, entertaining, and useful!
To start off, I’m going to be doing a three-part series called “Shoestring Branding – How to Effectively Build Your Brand in a Down Economy.” Read the rest of this entry »