Small business owners, if this even slightly resembles what your business cards look like – you’re probably scaring people. Just like a good business card design can make a great impression right off the bat, the opposite is also true. This guy came to my door today claiming he sells Direct TV. He gave me a business card and a photocopied flier as well. I actually seriously considered calling the cops on the guy. I don’t know for sure whether this guy is legit or not, but just by looking at his card, I’m thinking probably not.
There’s not even the slightest chance I would consider calling this guy. Personally, he made a decent impression. He was polite and dressed business casual. Regardless of what he looks like, or what kind of personality he may have had, I don’t believe this guy is legit – and even if he was, from the looks of this card, his service or product is probably REALLY bad. Please, please, small business owners, don’t go out like this guy and scare people out of doing business with you. I beg you!
I must have met his brother who came the house selling security systems with a card that was similarly as bad. After listening to his pitch – he got what he didn’t bargain for, which was my pitch on marketing. He was sure that his business would flourish based on his personality and not his collateral. I assured him while he would get some biz based on his personality but, how much more could he secure if his collateral was as polished and professional as he was. He didn’t have a response. I totally agree with you – that printed image is the item that is the lasting impression – the first impression of your personality will only linger for a few minutes after you leave, if you are lucky. The biz card could end up on the fridge for weeks until a decision is made. Great blog!