1. We Get To See Success First-Hand
With small businesses, there’s just not a lot of red tape. I understand that you could work for a company of just about any size and develop good relationships, but with a small business, specifically, you really get to see their success first-hand. There’s such a feeling of satisfaction when we know that our work has made a difference in their bottom line.

2. We Have the Opportunity to Educate and Lead
About half of the small businesses we work with have little-to-no experience with branding. This provides a great opportunity for us to educate our clients and lead them through the process of defining, and building their brand. Then, we get to watch them experience the difference that good branding makes, not just for sales and marketing, but also for developing culture within their business, and often, sparking a new passion for their business. There’s just nothing like watching someone learn something new, and then apply it. We thing it’s pretty darn special.

3. The Feeling of Being a Valued Resource
When we help small businesses, nine times out of ten, we end up as their ultimate resource for marketing, branding and design. We help our clients with everything from strategy, to naming, logo design, website design and development, social media, SEO, and more. It’s a lot of fun to work on the big-picture level, and also work on the small details of a brand for a small business. We’re an important resource for our clients and that is extremely rewarding.

Sometimes we think it’s good to remind yourself why you got into business in the first place. Can you think of three reasons you love to do what you do? Feel free to comment on what you do, and why you love doing it! Maybe writing it out will help remind you of why you got started in business in the first place!

I hope you’ll find it informative, entertaining, and useful!
To start off, I’m going to be doing a three-part series called “Shoestring Branding – How to Effectively Build Your Brand in a Down Economy.”

Here’s what we’ll cover:

Be sure to either subscribe to the RSS feed (look in your browser’s address window on the right-hand side for the orange icon), or check back in mid February for our first portion of “Shoestring Branding – How to Effectively Build Your Brand in a Down Economy.”