Check out this video (will open in a new window) of a few kids who were interviewed about just how familiar they are with brands and what the various brands mean to them.
Archive for the ‘Branding’ Category
Is Branding Dead? Kids Answer
Wednesday, August 19th, 2009The Chandler Ostrich Festival
An Inconsistent Brand Experience
Sunday, March 15th, 2009
This Saturday, March 14th, I was invited to go with some family to the Chandler Ostrich Festival. I wanted to check it out last year, when I submitted a logo design for a contest they were having, but something had come up that weekend and I wasn’t able to go. Upon arriving, I noticed right away that the logo they had on the sign was inconsistent w/ the one I saw on the website – it actually used a more festive font, but the same blue bird illustration within a frame. (more…)
Does Your Brand Rock?
A lesson in identity from American Idol
Thursday, March 12th, 2009
Are you watching Idol this season? Well I am! I don’t usually watch the show, but my wife decided to watch and therefore, I was sort of sucked in. One thing I’ve really noticed about the contestants is that you can’t help but notice the ones who really know who they are as artists and have a solid identity and style. You also can’t help but forget the one’s who haven’t quite figured out who they are as artists yet. (more…)
When Love At First Sight Just Isn’t Enough
Monday, February 16th, 2009This past Saturday, Valentines Day, I strolled into my local Walgreens in search of a card and a box of chocolates for my lovely wife of 10 years (yes, 10 years!). I saw all the normal brands on the shelf and was ready to shell out a few bucks on Whitman’s or one of those other generic red heart brands, when it happened! There on the shelf was one of the most amazing packaging designs I have seen for a box of chocolates – the brand was called “botticelli.” (more…)