Here we are again at the crossroads of another awesome music festival. From what I know about who’s attending this year, it’s going to be another sweet lineup. Guess who has the job of doing all of the branding and design for the festival? You guessed it. We’re honored to be doing the work for the Festival again this year and although some things have changed, ultimately, it’s about charity and bringing great music to the fans.
I’m bummed about no camping, too, although I’ve never camped, but I’d be willing to open up my pad for folks coming in from out of town looking for a place to crash. Seriously.
Branding for a music festival is great, because you’ve got so much creative freedom, and I get to draw stuff – like the logo! It’s all done by hand, with the exception of the annual logotype. We do a lot of our work here in an organic way, going back to the roots of drawing by hand, which is something that a lot of designers have lost, sadly. One other thing that makes branding for a festival a bit different is that the logo itself kind of becomes the art for the poster and lots of different applications for branding, from advertising, the program, t-shirts, etc. Hopefully it’s well received!
The website will be ready to rock next week and I can’t wait to launch. It’s definitely been one of the most fun projects for Birthmark to-date and we’re definitely proud to be a part of the festival again this year. Let’s make lemonade people!