Archive for August, 2009

Do You Trust This Person?

Tuesday, August 25th, 2009

shady-business-cards

Small business owners, if this even slightly resembles what your business cards look like – you’re probably scaring people. Just like a good business card design can make a great impression right off the bat, the opposite is also true. This guy came to my door today claiming he sells Direct TV. He gave me a business card and a photocopied flier as well. I actually seriously considered calling the cops on the guy. I don’t know for sure whether this guy is legit or not, but just by looking at his card, I’m thinking probably not.

There’s not even the slightest chance I would consider calling this guy. Personally, he made a decent impression. He was polite and dressed business casual. Regardless of what he looks like, or what kind of personality he may have had, I don’t believe this guy is legit – and even if he was, from the looks of this card, his service or product is probably REALLY bad. Please, please, small business owners, don’t go out like this guy and scare people out of doing business with you. I beg you!

Is Branding Dead? Kids Answer

Wednesday, August 19th, 2009

is-branding-dead-video

Check out this video (will open in a new window) of a few kids who were interviewed about just how familiar they are with brands and what the various brands mean to them.

Three Reasons Why We Love Working With Small Businesses

Saturday, August 8th, 2009

It’s the little things in life that matter most. We think that definitely applies to working with small businesses. When we decided to open up our small branding shop in Phoenix, over a year-and-a-half ago, we made the purposeful decision to focus on small businesses. Here’s three reasons why we love working with small businesses: (more…)