This Saturday, March 14th, I was invited to go with some family to the Chandler Ostrich Festival. I wanted to check it out last year, when I submitted a logo design for a contest they were having, but something had come up that weekend and I wasn’t able to go. Upon arriving, I noticed right away that the logo they had on the sign was inconsistent w/ the one I saw on the website – it actually used a more festive font, but the same blue bird illustration within a frame. (more…)
Archive for March, 2009
The Chandler Ostrich Festival
An Inconsistent Brand Experience
Sunday, March 15th, 2009
Does Your Brand Rock?
A lesson in identity from American Idol
Thursday, March 12th, 2009
Are you watching Idol this season? Well I am! I don’t usually watch the show, but my wife decided to watch and therefore, I was sort of sucked in. One thing I’ve really noticed about the contestants is that you can’t help but notice the ones who really know who they are as artists and have a solid identity and style. You also can’t help but forget the one’s who haven’t quite figured out who they are as artists yet. (more…)
Good Service Is Good Branding
Monday, March 2nd, 2009Ever been to one of those places that, in terms of branding, seems to do just about everything right? They have an identity that perfectly reflects who they are, entices and excites you to buy from them. Their website, printed materials, etc. are all top-notch – but their service sucks? So many businesses get caught up in branding, business tactics, marketing, etc. that they forget that customer experience is a HUGE part of good branding. (more…)