August 25th, 2009
Small business owners, if this even slightly resembles what your business cards look like – you’re probably scaring people. Just like a good business card design can make a great impression right off the bat, the opposite is also true. This guy came to my door today claiming he sells Direct TV. He gave me a business card and a photocopied flier as well. I actually seriously considered calling the cops on the guy. I don’t know for sure whether this guy is legit or not, but just by looking at his card, I’m thinking probably not.
There’s not even the slightest chance I would consider calling this guy. Personally, he made a decent impression. He was polite and dressed business casual. Regardless of what he looks like, or what kind of personality he may have had, I don’t believe this guy is legit – and even if he was, from the looks of this card, his service or product is probably REALLY bad. Please, please, small business owners, don’t go out like this guy and scare people out of doing business with you. I beg you!
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August 19th, 2009
Check out this video (will open in a new window) of a few kids who were interviewed about just how familiar they are with brands and what the various brands mean to them.
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August 8th, 2009
It’s the little things in life that matter most. We think that definitely applies to working with small businesses. When we decided to open up our small branding shop in Phoenix, over a year-and-a-half ago, we made the purposeful decision to focus on small businesses. Here’s three reasons why we love working with small businesses: Read the rest of this entry »
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July 24th, 2009
Recently, there’s been a handful of movies making their debut in 3-D. Earlier today I took my two kids to go see G-Force (a movie about four hamsters and a mole who are secret agents out to stop the world from being, ironically, exterminated. Cute, right?). Featured previews included Alice in Wonderland (can you say “hole-nutha-level?”), Toy Story 3 (also in 3D) and an upcoming remake of Scrooge (HNL!). Read the rest of this entry »
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March 15th, 2009
This Saturday, March 14th, I was invited to go with some family to the Chandler Ostrich Festival. I wanted to check it out last year, when I submitted a logo design for a contest they were having, but something had come up that weekend and I wasn’t able to go. Upon arriving, I noticed right away that the logo they had on the sign was inconsistent w/ the one I saw on the website – it actually used a more festive font, but the same blue bird illustration within a frame. Read the rest of this entry »
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March 15th, 2009
This past Saturday, March 14th, my two children and I were invited to attend the Chandler Ostrich Festival with some family. I wanted to go last year, especially since I submitted a logo design for the contest they were having, but wasn’t able to attend for whatever reason. Parking was $5 and I think admission was like $9, so it was very reasonably priced. Read the rest of this entry »
Tags: Chandler Ostrich Festival, Chandler Ostrich Race, Ostrich Race
Posted in Brand Experience, Brand Identity, Completely Useless Information, Sheer Enjoyment, Social Branding, Uncategorized | No Comments »
March 12th, 2009
Are you watching Idol this season? Well I am! I don’t usually watch the show, but my wife decided to watch and therefore, I was sort of sucked in. One thing I’ve really noticed about the contestants is that you can’t help but notice the ones who really know who they are as artists and have a solid identity and style. You also can’t help but forget the one’s who haven’t quite figured out who they are as artists yet. Read the rest of this entry »
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March 2nd, 2009
Ever been to one of those places that, in terms of branding, seems to do just about everything right? They have an identity that perfectly reflects who they are, entices and excites you to buy from them. Their website, printed materials, etc. are all top-notch – but their service sucks? So many businesses get caught up in branding, business tactics, marketing, etc. that they forget that customer experience is a HUGE part of good branding. Read the rest of this entry »
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March 2nd, 2009
Check out what these guys have done w/ their video. This was most likely super low budget. The suits are amazing – they’re not taking themselves too seriously. They actually achieved the #1 spot on You Tube at one time: PPT You Know It\’s Valentines
When making a video for social media, you need not have a huge budget – it’s the idea and how you brand it that counts – if you look at any of their other videos, they do a really great job of consistently branding themselves. They just don’t make ‘em like this anymore, folks.
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February 16th, 2009
This past Saturday, Valentines Day, I strolled into my local Walgreens in search of a card and a box of chocolates for my lovely wife of 10 years (yes, 10 years!). I saw all the normal brands on the shelf and was ready to shell out a few bucks on Whitman’s or one of those other generic red heart brands, when it happened! There on the shelf was one of the most amazing packaging designs I have seen for a box of chocolates – the brand was called “botticelli.” Read the rest of this entry »
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